Implicitly, you (a small business owner) are supposed to realize that Screen Seen could give you access to an audience that has some disposable income to spend, as evinced by the fact that they could afford a movie ticket. Therefore, what better place to advertise Screen Seen, as you would assume that your average small business owner would have disposable income, and thus, might go out to the movies once in a while. By running a Screen Seen ad for Screen Seen, they're making sure that they don't miss the opportunity to run some ads that might otherwise not be placed, namely from businesses whose owners are making enough money to go to the movies yet are too dumb to realize that other people are seeing the movie (and thus, the ads) too.
The advertising is just one more way for them to get commercials in front of your face; the trivia questions are there to get you to look at the advertising. And that works too; since you're waiting for the answer to the trivia question, you're going to be looking at the screen and that's when they put up an ad.
I think people are conditioned by elementary school to try to answer simple questions you put in front of them. The teacher writes something on the board or explains something or other, and they always stop and wait for the class to finish the sentence. "The first President of the United States was " It seems as though elementary school teachers can't get through a paragraph of explanations without pausing like that.
I wonder what it's like when a teacher goes to the grocery store; do they say, "Well, I bought two six-packs of Coca-Cola Sprite Pepsi Condoms Sanitary Napkins Incontinence undergarments , which makes , and I paid which means that they cost each."
We've all parroted answers back in school, so whenever one of the trivia questions comes up on the screen there are always a few people in the audience who murmur the answer. It's as though the trivia questions are leading a dialogue with the audience, and we are helpless to stop ourselves from filling in the blanks.
So that's why I like to fool around with Screen Seen trying to answer all the questions aloud, as quickly as possible, with answers that seem plausible for an instant but as soon as you think about them are obviously wrong. There's a little reflex in your mind that makes you want to fill in the answer when someone says, "Saddam Hussein is President of " and as soon as you hear an answer, any answer, you reflexively stop thinking and just wait to see if it's right. You want to see if the other kid who answered the question got it right or wrong so you know if you are going to maybe be called on to answer it, or can you keep sitting there working on your really cool daydream.
I want to damage that reflex for passivity as much as possible, so I always answer like this: